i smiled today at 12:40 AM



You wouldn't be living in Malaysia if you have not yet seen the latest mega campaign being done by DIGI. Maybe "I will follow you" rings a bell. Or that funny yellow plump fella(s) that follows you everywhere you go, or maybe the quack quack quacking yellow ducks (followed by red-hotlink duck and purple-celcom duck).....

I am somewhat amazed at how the marketing people at DIGI came up with so many weird/interesting ideas to promote their latest offers and services.

Heck DIGI is just simply being straight to the point now - "TIME TO CHANGE" is what they say. "WIDEST COVERAGE". Actually, a few months ago, it was advertised as "WIDE COVERAGE", and then they added the WIDEST later on. Smart move.

I am a Hotlink subscriber. Have been for around 5 years already. And?

And I am still sticking to Hotlink albeit the DIGImania going on all over the country. No offense to DIGI... but here's my theory...

While DIGI is crazily making the yellow plump fella run around the streets of KL and having him cry before we watch a movie in the cinema.... the other networks are busily and steadily and hapily and ever readily coming up with something that will be better than what DIGI has to offer now. It's always been like that. When one comes up with a great plan, a few months later, some other network comes up with a greater plan. None ever have the greatest plan because they all find some ways to beat each other. Like rewarding you points as you talk, for example.

I do, however, applaud DIGI for their marketing strategy.



If you take the KL Monorail, DIGI has its own stop - Bukit Bintang. Actually, so does Hotlink - Imbi. And the little voice inside the monorail announces it like this:
Next station, Imbi Hotlink....... Next station, Bukit Bintang Digi.


And when you arrive at their stop, the whole station is filled with their publicity. Smart move.

But while DIGI now claims to have the WIDEST coverage, Hotlink only advertises that it has GREAT coverage. No difference anyway. Both have weak coverage in so many places.

But to that yellow plump fella, who sometimes actually is seen walking around the streets in costume (poor man inside that yellow thing), and is "I will follow you"-ing on TV and cinema screens, I just have to say to DIGI: time to change. DIGI is starting to look really desperate with all their publicity.

The interesting thing is, when I check my cell phone's phone book, 90% of the numbers stored inside are 012, 014, or 017. 019 and 013 are really rare in my phone, and there are about ten 016 numbers. But that's no real statistic to prove anything whatsoever. It's just interesting lah!

Anyhow, I shall patiently wait to see what the other networks are coming up with in the next few months. I can imagine them working OT for the next few months, thinking of how to beat DIGI's amazing yellow publicity that has got people talking all over the country.


Oh, one more thing, Hotlink asks us to love Kuala Lumpur. Hotlink talks about philosophy: Life Unlimited... DIGI is smart, they hit the nail on the head: TIME TO CHANGE. ALWAYS THE SMARTER CHOICE..... no time for life unlimited or loving your city...just change... or so that's what they seem to be trying to say.




Anyway, good job to DIGI. But I am still sticking to my Hotlink number.

Not yet time to change.

See first.

Quack quack!